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Big Data and Business Decision Making
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Author(s): Marta Vidal (Complutense University of Madrid, Spain), Javier Vidal-García (University of Valladolid, Spain)and Rafael Hernandez Barros (Complutense University of Madrid, Spain)
Copyright: 2016
Pages: 18
Source title:
Effective Big Data Management and Opportunities for Implementation
Source Author(s)/Editor(s): Manoj Kumar Singh (Adama Science and Technology University, Ethiopia)and Dileep Kumar G. (Adama Science and Technology University, Ethiopia)
DOI: 10.4018/978-1-5225-0182-4.ch010
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Abstract
The generalization of the big data and new techniques associated with the processing and analysis of large databases is revolutionizing both the scientific work as the management of companies. Applications such as personalized recommendations for Amazon have been a very significant improvement in the purchase experience for consumers. In this work we analyze the possibilities of big data to improve the services offered by companies and the customer experience and increase the efficiency of these companies. The work also examines some aspects associated with the use of big data such as the issues of data privacy and compliance with the regulations on the use of the information.
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