Introduction to Data Mining

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Copyright: 2023
Pages: 34
Source title: Principles and Theories of Data Mining With RapidMiner
Source Author(s)/Editor(s): Sarawut Ramjan (Thammasat University, Thailand)and Jirapon Sunkpho (Thammasat University, Thailand)
DOI: 10.4018/978-1-6684-4730-7.ch001

Keywords: Data Mining / Data Mining and Databases / Information Science Reference / Library & Information Science

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Abstract

Data mining is a powerful and increasingly popular tool that uses machine learning to uncover patterns in data and help businesses stay competitive. Data scientists are trained to understand business objectives and select the correct techniques for data exploration and pre-processing. After formulating the business question, data mining methods are chosen and evaluated to determine their ability to fit the data set and answer the query. Results are then reported back to the business owner. Data mining is an essential part of modern business, allowing the organization to keep up with the competition and remain successful. With its growing popularity, the need for data scientists is rapidly increasing.

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