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Artificial Intelligence-Powered Political Advertising: Harnessing Data-Driven Insights for Campaign Strategies

Artificial Intelligence-Powered Political Advertising: Harnessing Data-Driven Insights for Campaign Strategies
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Author(s): Roop Kamal (Chandigarh University, India), Manpreet Kaur (Chandigarh University, India), Jaspreet Kaur (Chandigarh University, India)and Shivani Malhan (Chitkara University, India)
Copyright: 2024
Pages: 10
Source title: The Ethical Frontier of AI and Data Analysis
Source Author(s)/Editor(s): Rajeev Kumar (Moradabad Institute of Technology, India), Ankush Joshi (COER University, Roorkee, India), Hari Om Sharan (Rama University, Kanpur, India), Sheng-Lung Peng (College of Innovative Design and Management, National Taipei University of Business, Taiwan)and Chetan R. Dudhagara (Anand Agricultural University, India)
DOI: 10.4018/979-8-3693-2964-1.ch006



This study examines how political advertising is changing in the age of artificial intelligence (AI) technologies. The objective of this chapter is to investigate the complex relationship between political advertising and AI, stressing both its potential advantages and moral dilemmas. This chapter explores the complex interaction between political advertising and machine learning, revealing how algorithms and data-driven insights are transforming political campaigns. In this chapter, the ethical ramifications of AI in political advertising are also covered. The chapter underlines the moral issues related to data security, privacy, and manipulation risk. It also examines the moral conundrums raised by deep fake technologies, microtargeting, and the potential bias present in AI systems. The study also looks into the necessity for accountability and openness in AI-powered political advertising to protect the integrity of democratic processes. In the research, the impact of political strategies is explored, and 150 respondents participated in the primary study.

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