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Artificial Intelligence at the Helm: Steering the Modern Business Landscape Toward Progress
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Author(s): Geetha Manoharan (SR University, India), Abdul Razak (Entrepreneurship Development Institute of India, India), C. V. Guru Rao (SR University, India), Sunitha Purushottam Ashtikar (SR University, India)and M. Nivedha (Robert Gordon University, UK)
Copyright: 2024
Pages: 28
Source title:
The Ethical Frontier of AI and Data Analysis
Source Author(s)/Editor(s): Rajeev Kumar (Moradabad Institute of Technology, India), Ankush Joshi (COER University, Roorkee, India), Hari Om Sharan (Rama University, Kanpur, India), Sheng-Lung Peng (College of Innovative Design and Management, National Taipei University of Business, Taiwan)and Chetan R. Dudhagara (Anand Agricultural University, India)
DOI: 10.4018/979-8-3693-2964-1.ch005
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Abstract
Computers are part of our everyday life. Advances in technology allow these machines to duplicate human skills with remarkable accuracy. AI managed all global business functions. Progress is mostly due to AI. Using AI, computers can automate human work. Many organizations employ AI to simplify. Business uses it extensively. Companies use AI to automate, analyze, and interact with consumers and workers. Companies want market domination and industry growth. Business insights are gained by many successful global firms using AI, automation, big data analytics, and NLP. AI is transforming business by automating processes, analyzing data, improving decision-making, and connecting customers. AI may improve corporate chatbots, inventory management, fraud protection, and predictive maintenance. AI can raise productivity, cut expenses, and increase profits by speeding up procedures and enhancing customer service. However, businesses must use AI responsibly and protect data. This chapter discusses AI's business impacts.
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