The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Artificial Intelligence and Ethical Marketing
|
|
Author(s): Bistra Konstantinova Vassileva (University of Economics, Varna, Bulgaria)and Plamena Palamarova (University of Economics, Varna, Bulgaria)
Copyright: 2021
Pages: 12
Source title:
Responsible AI and Ethical Issues for Businesses and Governments
Source Author(s)/Editor(s): Bistra Vassileva (University of Economics, Varna, Bulgaria)and Moti Zwilling (Ariel University, Israel)
DOI: 10.4018/978-1-7998-4285-9.ch011
Purchase
|
Abstract
In this chapter, the author argues that technologies will transform the marketing organization and reshape the marketing activities of companies. The aim of the chapter is to summarize the main challenges of digital disruption as well as to identify their implications to the legal and ethical aspects of digital and interactive marketing activities. The research aims driving this chapter are related to the identification of the main challenges regarding the legal protection of social media customers. Survey results about social media behaviour and cybersecurity issues are presented and discussed.
Related Content
|
N. L. Swathi, Achukutla Kumar.
© 2024.
17 pages.
|
|
Gurwinder Singh, Anshika Thakur.
© 2024.
21 pages.
|
|
Ashok Singh Gaur, Hari Om Sharan, Rajeev Kumar.
© 2024.
16 pages.
|
|
Sabyasachi Pramanik.
© 2024.
17 pages.
|
|
Geetha Manoharan, Abdul Razak, C. V. Guru Rao, Sunitha Purushottam Ashtikar, M. Nivedha.
© 2024.
28 pages.
|
|
Roop Kamal, Manpreet Kaur, Jaspreet Kaur, Shivani Malhan.
© 2024.
10 pages.
|
|
Anu Sharma.
© 2024.
8 pages.
|
|
|