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Artificial Intelligence and Corporate Sustainability: Impacts of AI on Promoting Sustainable Business Practices

Artificial Intelligence and Corporate Sustainability: Impacts of AI on Promoting Sustainable Business Practices
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Author(s): José Mateus (ISLA Santarém, Portugal)and Ricardo Marcão (ISLA Santarém, Portugal)
Copyright: 2025
Pages: 22
Source title: Evolving Strategies for Organizational Management and Performance Evaluation
Source Author(s)/Editor(s): Ricardo Marcão (ISLA Santarém, Portugal)and Vasco Santos (Institute Polytechnic of Tomar, Portugal)
DOI: 10.4018/979-8-3373-0149-5.ch003

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Abstract

This study explores the interplay between AI and sustainable business practices, focusing on its dual economic and environmental benefits. It examines AI's role in optimizing resources, reducing operational costs, and promoting regulatory compliance while other important aspects. The analysis highlights AI's potential to transform industries by enabling green product development, fostering digital transformation, and addressing the growing demand for corporate environmental responsibility. Despite its advantages, challenges such as technological adoption barriers and ethical considerations, including workforce impacts and data privacy, are also addressed. By addressing these gaps and advancing the understanding of AI's real-world impact, the research offers theoretical insights and practical recommendations for companies aiming to implement AI technologies effectively, thereby positioning themselves as leaders in environmental and economic resilience. The findings contribute to the broader discourse on integrating AI into strategies that align innovation with sustainability goals.

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