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Are Millennials Ready for the Internet of Things?
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Author(s): Belem Barbosa (University of Porto, Portugal), Sandra Filipe (University of Aveiro, Portugal), Claudia Amaral Santos (University of Aveiro, Portugal)and Dora Simões (University of Aveiro, Portugal)
Copyright: 2019
Pages: 22
Source title:
Smart Marketing With the Internet of Things
Source Author(s)/Editor(s): Dora Simões (University of Aveiro, Portugal), Belem Barbosa (University of Porto, Portugal)and Sandra Filipe (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-5763-0.ch011
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Abstract
A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of consumers by researchers and practitioners alike, due to their ability and propensity to adopt and adapt new media to their daily routine. Although it is expectable that they are particularly keen on embracing IoT, extant literature is scarce on their views on the adoption of IoT to their home, work, and leisure activities. In this chapter, the authors analyze the potential of the millennial segment to IoT products and services. Results of a qualitative study with Portuguese consumers are included and provide interesting cues to marketers working with IoT offers.
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