Belem Barbosa

Belem Barbosa received her PhD in Business and Management Studies – Specialisation in Marketing and Strategy from the University of Porto, Portugal. She is an Associate Professor at the School of Economics and Management of the University of Porto. She is a full researcher at CEF.UP Center for Economics and Finance at the University of Porto and a collaborator researcher at LIAAD INESC TEC. Her research interests lie primarily in the areas of digital marketing and consumer behavior.

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