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Application of Neuro-Linguistic Programming Techniques in Organizational Leadership
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Author(s): Vivek Deshwal (UITHM, Chandigarh University, India), Shaina Arora (UITHM, Chandigarh University, India)and Kamal Batta (Chandigarh University, India)
Copyright: 2024
Pages: 15
Source title:
Improving Service Quality and Customer Engagement With Marketing Intelligence
Source Author(s)/Editor(s): Mudita Sinha (Christ University, India), Arabinda Bhandari (Presidency University, India), Samant Shant Priya (Lal Bahadur Shastri Institute of Management, India)and Sajal Kabiraj (Häme University of Applied Sciences, Finland)
DOI: 10.4018/979-8-3693-6813-8.ch013
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Abstract
he first objective of the paper is to explain Neuro-Linguistic Programming in the organizational context. The second objective is to find out the various applications of NLP in organizational leadership. The study reviews the selected literature from 1970 to date. A total of 74 studies were selected in the first wave then the most relevant research papers among them were selected for a thorough review. Along with this, four articles from ‘HBR's 10 Must Reads On Leadership' and three books on NLP were also studied for a deeper understanding of leadership and NLP techniques. The findings of the study state that there are many applications of NLP in organizational leadership. It is used for goal setting and managing groups and teams. It is also helpful in motivating and stimulating employees. Various NLP techniques make communication, negotiation, and other related aspects better. The findings of this paper can be beneficial for leaders in various professional and academic organizations and institutions.
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