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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Antecedents of Online Privacy Protection Behavior: Towards an Integrative Model

Antecedents of Online Privacy Protection Behavior: Towards an Integrative Model
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Author(s): Anil Gurung (Neumann College, USA)and Anurag Jain (Salem State College, USA)
Copyright: 2012
Pages: 14
Source title: Cyber Crime: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-61350-323-2.ch106

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Abstract

Individuals are generally concerned about their privacy and may withhold from disclosing their personal information while interacting with online vendors. Withholding personal information can prevent online vendors from developing profiles to match needs and wants. Through a literature review of research on online privacy, we develop an integrative framework of online privacy protection.

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