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Analyzing the Use of Social Networks Sites in the Purchasing Decision Process

Analyzing the Use of Social Networks Sites in the Purchasing Decision Process

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Author(s): Francisco Javier Miranda (Universidad de Extremadura, Spain), Sergio Rubio (Universidad de Extremadura, Spain), Antonio Chamorro (Universidad de Extremadura, Spain)and Sandra M. C. Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal & Business Research Unit (BRU/UNIDE), Portugal)
Copyright: 2016
Pages: 13
Source title: Encyclopedia of E-Commerce Development, Implementation, and Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-9787-4.ch109

Keywords: Business & Management / Business Science Reference / E-Commerce

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