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Analysis of Mobile Users’ Perception Towards SMS Voting

Analysis of Mobile Users’ Perception Towards SMS Voting
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Author(s): Ainin Sulaiman (University of Malaya, Malaysia), Ali Hussein Saleh Zolait (University of Malaya, Malaysia) and NG Kaisin (University of Malaya, Malaysia)
Copyright: 2012
Pages: 15
Source title: Innovative Mobile Platform Developments for Electronic Services Design and Delivery
Source Author(s)/Editor(s): Ada Scupola (Roskilde University, Denmark)
DOI: 10.4018/978-1-4666-1568-7.ch003


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The objective of this study is to study the characteristics of SMS voting adopters in terms of demographic factors as well as to explore the mobile users’ perception towards SMS voting. A survey using questionnaires was conducted to gain information and opinions from a convenience sample of 300 Malaysian mobile users regarding their perceptions on using SMS to vote. The findings revealed that approximately two-thirds of Malay respondents use SMS voting. The study’s findings reveal that most mobile users in the sample are single and female, and that mobile users like to send their votes using SMS. There is a significant difference between the usages of SMS voting among female respondents. Out of the total respondents, 80 percent perceived that the ease of use factor greatly influences mobile users in using SMS for voting purposes.

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