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An Overview: Artificial Intelligence Is a New Source of Enhancing Business Performance
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Author(s): Aziza Chakir (Faculty of Law, Economics, and Social Sciences, Hassan II University, Casablanca, Morocco), Elyaagoubi Ikbal (Faculty of Law, Economics, and Social Sciences, Hassan II University, Casablanca, Morocco)and Kamal Kant Tyagi (School of Business, COER University, Roorkee, India)
Copyright: 2024
Pages: 14
Source title:
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social DevelopmentUniversiti Malaysia Terenganu, Malaysia), Aziza Chakir (FSJES AC, Hassan II University, Casablanca, Morocco)and Nishita Pruthi (Maharshi Dayanand University, India)
DOI: 10.4018/979-8-3693-0815-8.ch001
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Abstract
Digital transformation and artificial intelligence (AI) are closely linked as AI is often seen as one of the main drivers of digital transformation. Digital transformation involves implementing digital technologies to transform business processes, revenue models and customer relationships. AI, on the other hand, uses algorithms to learn, reason and make decisions based on data. By integrating AI into digital transformation processes, companies can improve their operational efficiency, their capacity for innovation and their competitiveness. For example, AI can be used to automate repetitive and time-consuming tasks. Artificial intelligence (AI) is a technology that can bring many benefits in many fields, but it also presents potential risks, so business managers must know how to use this technology well.
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