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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

An Overview of Main IoT Trends Applied to Business and Marketing

An Overview of Main IoT Trends Applied to Business and Marketing
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Author(s): Jorge Remondes (Instituto Superior de Entre Douro e Vouga, Portugal) and Carolina Afonso (ISEG – Lisbon School of Economics and Management, University of Lisbon, Portugal)
Copyright: 2019
Pages: 20
Source title: Smart Marketing With the Internet of Things
Source Author(s)/Editor(s): Dora Simões (University of Aveiro, Portugal), Belem Barbosa (University of Porto, Portugal) and Sandra Filipe (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-5763-0.ch013


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Currently there are more devices connected to internet than people in the world and industrial sensors and robots are also increasing. Not only organizations but also individuals are obtaining data from internet of things (IoT) devices and automating them. The aim of this chapter is to investigate and analyze this context and to identify the main trends of IoT for business and management, as well as potential organizational marketing strategies. Based on the literature review, six business trends in the IoT era are identified: personalization, interaction, integration, analytics, monitoring, and protection. These trends have implications to consider not only in future organizational marketing strategies but also in the present.

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