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An Analytical Study on Factors Affecting the Adoption of E-Commerce for the Tourism Industry
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Author(s): Rathna Chellappa (University of Technology and Applied Sciences, Oman), Abdel Ghaffar Ben Hamida (King Abdulaziz University, Saudi Arabia), Jugunu R. Nair (University Institute of Management, India), R. V. Suresh (Gnanam School of Business, India), U. Sreerekha (Veltech Multitech Dr. Rangarajan Dr. Sakunthala Engineering College, India)and D. Celin Pappa (Dhaanish Ahmed College of Engineering, India)
Copyright: 2025
Pages: 24
Source title:
E-Commerce, Marketing, and Consumer Behavior in the AI Era
Source Author(s)/Editor(s): Ahmed J. Obaid (University of Kufa, Iraq), Adriana Burlea-Schiopoiu (University of Craiova, Romania), Bharat Bhushan (Sharda University, India), Sobirov Bobur (Tashkent State University Economics, Uzbekistan)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-5548-0.ch006
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Abstract
E-commerce has brought about a tremendous transformation in several industries, including the tourist business. This abstract investigates the profound influence of e-commerce on the tourist industry, analyzing its advantages, difficulties, and future possibilities. Incorporating e-commerce platforms has optimized processes, improved consumer experiences, and created fresh opportunities for marketing and sales. Travellers can now easily book flights, lodgings, and tour packages via Internet platforms, enhancing convenience and consumer contentment. In addition, e-commerce has facilitated the expansion of tourist firms to a worldwide customer base, enhanced pricing tactics via dynamic pricing models, and collected vital consumer data to provide personalized services. However, the implementation of e-commerce in the tourist sector encounters certain obstacles despite its benefits. These include cyber security risks,
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