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AI-Driven Employee Engagement: Strategies and Tools for the Modern Workplace

AI-Driven Employee Engagement: Strategies and Tools for the Modern Workplace
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Author(s): Salman Bashir Memon (Shaheed Benazir Bhutto University, Pakistan), Ghulam Muhiyddin (Shaheed Benazir Bhutto University, Pakistan)and Sumaiya Syed (Shah Abdul Latif University, Pakistan)
Copyright: 2026
Pages: 26
Source title: Advancing Organizational Excellence Through Human-Machine Synergy in Human Resources
Source Author(s)/Editor(s): Abdul Samad Dahri (Shaheed Bbenazir Bhutto University, Pakistan)
DOI: 10.4018/979-8-3373-2878-2.ch011

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Abstract

Artificial intelligence (AI) in human resources (HR) brings a transformational change in employee attainment and maintenance within the organisation. In this chapter, the author develops a discussion about the transformative nature of AI technologies in the context of employee engagement and retention. With enormous volumes of data, AI enables HR professionals to provide personalised experiences, create unique learning and development initiatives, and utilise recognition that is not only timely but also significant. Such AI-related projects have the potential to uplift the morale of employees as well as make them more committed and satisfied with the organisation as a whole. Among the discussed key innovations, there is the application of AI to predictive analytics. The technology is expected to enable organisations to detect the risk of turnover at an early stage and come up with specific measures that can help retain talent. By addressing employee needs and concerns before they arise, companies can minimise turnover rates and maintain a stable, motivated workforce.

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