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AI and Customer Experience in the Fashion Industry

AI and Customer Experience in the Fashion Industry
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Author(s): Jasmandeep Kaur (Ideal Institute of Management and Technology, Delhi, India), Surabhi Singh (IMS Ghaziabad, India) and Ramanjeet Singh (Amity University, Noida, India)
Copyright: 2022
Pages: 12
Source title: Adoption and Implementation of AI in Customer Relationship Management
Source Author(s)/Editor(s): Surabhi Singh (IMS Ghaziabad, India)
DOI: 10.4018/978-1-7998-7959-6.ch008

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Abstract

This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is turning into a vital part of the customer experience. AI attempts to disclose approaches to interpret with the end goal for organizations to make a genuine use out of them, either online or offline. Thus, with this research, the authors additionally give knowledge on how this experience of AI could be improved in later fashion purchases and how it will undoubtedly be part of the everyday customer experience.

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