Advertising Ethics in the Social Media Age

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Author(s): Tanses Yasemin Gülsoy (Beykent University, Turkey)
Copyright: 2016
Pages: 18
Source title: Leadership and Personnel Management: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-9624-2.ch003

Keywords: Administration & Leadership / Business & Management / Business Science Reference / Management Science

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Abstract

Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising.

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Advertising Ethics in the Social Media Age

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