Advertising Ethics in the Context of the Print Media Industry

View Sample PDF

Author(s): Tina Tomažič (Faculty of Electrical Engineering and Computer Science, University of Maribor, Slovenia)and Katja Udir Mišič (University of Maribor, Slovenia)
Copyright: 2021
Pages: 18
Source title: Multidisciplinary Approaches to Ethics in the Digital Era
Source Author(s)/Editor(s): Meliha Nurdan Taskiran (Istanbul Medipol University, Turkey)and Fatih Pinarbaşi (Istanbul Medipol University, Turkey)
DOI: 10.4018/978-1-7998-4117-3.ch008

Keywords: Ethics & Law / Ethics and Social Responsibility / Information Science Reference / Security & Forensics

Purchase

View Advertising Ethics in the Context of the Print Media Industry on the publisher's website for pricing and purchasing information.

Abstract

In this research, the authors discuss the mass media from the point of view of economic interest versus corporate social responsibility. The authors prepare a high-quality sociological comparison of the three most important Slovenian print journals from the point of view of articles that contain covert advertisements. The chapter indicates that it is more desirable for the media industries to make a profit than to be a socially responsible company. The results of this research provide insight into covert advertising in Slovenian daily newspapers and show several unique features that characterize an objective picture of a daily newspaper.

The IRMA Community

Research IRM

Advertising Ethics in the Context of the Print Media Industry

Purchase

Abstract

Related Content

IRMA Sponsors