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A Thematic Approach to Influence of Different Organization Cultures on E-Commerce Adoption Maturity
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Author(s): Balamurugan Selvan (Government Arts and Science College, India), Thokala Vijaya Kumar (Osmania University, India), Trishti Rawat (Iswar Saran Degree College, India), Priyanka Soni (Iswar Saran Degree College, India), Subin Thomas (Girideepam Business School, India)and P. Velavan (Dhaanish Ahmed College of Engineering, India)
Copyright: 2025
Pages: 24
Source title:
E-Commerce, Marketing, and Consumer Behavior in the AI Era
Source Author(s)/Editor(s): Ahmed J. Obaid (University of Kufa, Iraq), Adriana Burlea-Schiopoiu (University of Craiova, Romania), Bharat Bhushan (Sharda University, India), Sobirov Bobur (Tashkent State University Economics, Uzbekistan)and S. Suman Rajest (Dhaanish Ahmed College of Engineering, India)
DOI: 10.4018/979-8-3693-5548-0.ch004
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Abstract
Adapting to e-commerce change involves multiple approaches. Strategic planning, organisational restructuring, personnel training, customer experience improvement, operations optimisation, security and compliance, and market adaptation are included. By tackling these areas thoroughly, firms can overcome e-commerce adoption obstacles and use its benefits to expand and compete in the digital age. Industry, market circumstances, and leadership vision affect e-commerce adoption across organisations. As e-commerce evolves, organisations' cultural traits reflect their digital technology adoption and integration. Leaders inspire creativity and risk-taking, allowing teams to explore digital solutions and new business models. Online business is complicated, thus the company emphasises learning and adapting. E-commerce initiatives foster agility and flexibility. Digital technologies improve processes and consumer experiences, helping companies adapt to market changes.
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