The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media
Abstract
In this chapter, the accentuation is given on the way that websites are the main impetus for any online content and notice. Here, the author tries to give insight regarding different sites, web over the top platforms, and some very important guidelines for website planning. Likewise, the principles for viable responsive website improvement is discussed about. The accomplishment of the site and holistic success rely upon how successfully web traffic is managed and the simplicity of standard operating procedures. It also aims at providing a broad theoretical perspective on the various applications of consumer engagement and how it differs across different platforms. The analysis and discussion in the second part of the chapter broadly applies the above framework while the concluding part discusses significant digital entertainment formats and options in consumer engagement.
Related Content
|
Aynetu Terefe, Shashi Kant, Metasebia Adula, Tafese Niguse.
© 2026.
26 pages.
|
|
Tanya, Nitin Pathak, Priyanka Chugh.
© 2026.
32 pages.
|
|
Nitika Sharma, Paras Sarjolta.
© 2026.
18 pages.
|
|
Manoj Govindaraj, Ravishankar Krishnan, L. Anitha, G. M. Shaju, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence.
© 2026.
30 pages.
|
|
Ravishankar Krishnan, Navaneetha Krishnan Rajagopal.
© 2026.
28 pages.
|
|
Kriti Kishor, Sanjeev Kumar Bansal, Stefano Bresciani.
© 2026.
14 pages.
|
|
Shashi Kant, Tamire Ashuro, Metasebia Adula.
© 2026.
30 pages.
|
|
|