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A Special Community of Women Social Entrepreneurs in Mexico: Cocineras Tradicionales and Maestras Culinarias

A Special Community of Women Social Entrepreneurs in Mexico: Cocineras Tradicionales and Maestras Culinarias
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Author(s): Silvia Cacho-Elizondo (IPADE Business School, Mexico)and Marisol Echeverria (Mitoursito S.A., Mexico & Mexico Foodie Tours, Mexico)
Copyright: 2026
Pages: 30
Source title: The Entrepreneurial Narratives of Women Driving Economic and Social Transformation in Latin America
Source Author(s)/Editor(s): Asghar Afshar Jahanshahi (IPADE Business School, Mexico City, Mexico)
DOI: 10.4018/979-8-3373-3511-7.ch009

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Abstract

This chapter examines the Cocineras Tradicionales of Mexico as women social entrepreneurs who transform kitchens into spaces of identity, resilience, and sustainable development. Since UNESCO's 2010 recognition of Mexican gastronomy as Intangible Cultural Heritage of Humanity, these women have been central to preserving rituals, biodiversity, and culinary knowledge, yet their work remains undervalued and threatened by inequality and exclusion. The chapter highlights the program New Generation of Traditional Cooks: Bridge of Flavor between France and Mexico, which trained ten young cooks and projected their traditions internationally. Their stories show five types of impact: economic, by turning unpaid labor into community ventures; social, by reinforcing cohesion and intergenerational transmission; cultural, by revitalizing languages and rituals; environmental, by safeguarding biodiversity; and innovative scaling, by transforming local heritage into global cultural value without losing authenticity.

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