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A Professor's Perspective on Adaptive Business Growth: Learning, Leading, and Adapting in Disruptive Times

A Professor's Perspective on Adaptive Business Growth: Learning, Leading, and Adapting in Disruptive Times
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Author(s): Thomas William Jones (Yorkville University, Abbotsford, Canada)
Copyright: 2026
Pages: 24
Source title: New Business Development Strategies for Achieving Sustainable Growth
Source Author(s)/Editor(s): Sriram Ananthan (Yorkville University, Canada), Amit Kohli (Yorkville University, Canada), Thirupathi Manickam (Christ University, India)and T. Dhanabalan (Presidency College, India)
DOI: 10.4018/979-8-3373-2048-9.ch004

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Abstract

This work presents a multidimensional perspective on strategic thinking, drawn from the intersection of applied business practice, systems theory, and educational experience. *A Professor's Perspective on Adaptive Business Growth* is authored by a former entrepreneur turned educator who brings over two decades of leadership in technology development and six years of academic instruction across business administration, marketing, logistics, strategy, and organizational design. The text offers a comprehensive, practice-informed guide for navigating complexity and building adaptive, sustainable organizations in an age defined by digital disruption, shifting cultural norms, and accelerating change.The book is anchored in the premise that traditional models of linear strategic planning are inadequate in dynamic, complex environments. It reframes business strategy as an ontological worldview—one that requires system-wide alignment, ethical responsiveness, and intelligent adaptation.

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