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A PRISMA-Based Systematic Review on Frameworks for Developing Sustainable Practices to Handle Agility
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Author(s): Pradeep Kumar Shinde (Department of Commerce, Presidency College, Bengaluru, India), Mathiraj Subramanian (Department of Corporate Secretaryship, Alagappa University, Karaikudi, India), Pundareeka Vittala (ICFAI Foundation for Higher Education University, Bengaluru, India), Dhanabalan Thangam (Presidency Business School, Presidency College, Bengaluru, India), Adil Ellikkal (Presidency Business School, Presidency College, Bangaluru, India), Chandan Chavadi (Presidency Business School, Presidency College, Bengaluru, India), Ravindran Kandasamy (Presidency College, Bengaluru, India)and Sendhilkumar Manoharan (Presidency Business School, Presidency College, Bengaluru, India)
Copyright: 2026
Pages: 18
Source title:
New Business Development Strategies for Achieving Sustainable Growth
Source Author(s)/Editor(s): Sriram Ananthan (Yorkville University, Canada), Amit Kohli (Yorkville University, Canada), Thirupathi Manickam (Christ University, India)and T. Dhanabalan (Presidency College, India)
DOI: 10.4018/979-8-3373-2048-9.ch002
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Abstract
This chapter investigates the PRISMA model for linking agility and sustainability into company strategy. It illustrates a noticeable shift of realizing the importance of finding a balance between long term resilience and adaptation. The former enables companies to fulfill the demands of a dynamic and transforming market while the latter sets out guidelines for their responsible and ethical operation. Although the two paradigms are very important, they are independent of each other most of the time; the relationship between them is the trade-off not the complementary.
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