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A Model for Success in Agribusiness in the Portuguese Context

A Model for Success in Agribusiness in the Portuguese Context
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Author(s): Carla Sofia Vicente Negrão (University of Coimbra, Portugal)
Copyright: 2021
Pages: 17
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch028


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In an increasingly digital environment that results in the technological advance of the fourth Industrial Revolution, it becomes interesting to understand the agribusiness success in a digital economy. The purpose of this chapter is to develop a theoretical framework for agribusiness success in Industry 4.0, so that future empirical research could be carried out. The research uses a literature review based on business success. First, it is essential to explore business success and then its determinants. Based on a holistic approach, a new conceptual model for agribusiness success is developed in three dimensions: growth, productivity, and performance, whether enterprises use e-business or not. The researcher suggests the impact of e-commerce, internationalization, strategic alignment, and managers characteristics as explanatory variables of the agribusiness success. The theoretical framework provides a different way forward for both managers and business advisors about what are the agribusiness success and those factors that may explain it.

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