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A Framework to Improve Performance of E-Commerce Websites
Abstract
The growth of the world wide web has made business functions fast and easier. E-commerce has provided cost effective ways of doing business. E-commerce websites have the advantage of reaching a large number of customers regardless of distance and time limitations. The advantage of e-commerce over traditional businesses is faster speed and lower expenses for both businessmen and customers. The main objective of the chapter is to provide an efficient framework to analyse the performance of e-commerce websites and suggest the factors that need to be incorporated in e-commerce websites for better business intelligence. The purpose of business intelligence is to support better business decision making. In this chapter, a detailed description of business intelligence enables the web developer and end user to know the insights of e-commerce web applications. The methodology is comprehensive and it elaborates all aspects of the performance of a website.
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