A Concept of a Service Field and its Applications to Create Service Value

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Author(s): Michitaka Kosaka (Japan Advanced Institute of Science and Technology, Japan), Jing Wang (Beihang University, China), Weiwei Han (Beihang University, China)and Qi Zhang (Japan Advanced Institute of Science and Technology, Japan)
Copyright: 2014
Pages: 22
Source title: Progressive Trends in Knowledge and System-Based Science for Service Innovation
Source Author(s)/Editor(s): Michitaka Kosaka (Japan Advanced Institute of Science and Technology, Japan)and Kunio Shirahada (Japan Advanced Institute of Science and Technology, Japan)
DOI: 10.4018/978-1-4666-4663-6.ch002

Keywords: Business & Management / Business Science Reference / Electronic Services / Electronic Services & Service Science

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Abstract

A new concept of a service field for creating service values is proposed. This concept is analogous to the field theory in physics and corresponds to the “value in use” concept in Service Dominant Logic (SDL). First, the service field is applied to customer choice as an enterprise countermeasure. Then, the service field is applied to service value creation, where it is essential to identify the service field to create high service values. Based on identification of the service field, a service value creation model called the “KIKI model” is proposed and applied to a B-to-B collaboration framework.

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A Concept of a Service Field and its Applications to Create Service Value

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