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Neuroeconomics and the Decision-Making Process

Neuroeconomics and the Decision-Making Process
Author(s)/Editor(s): Bryan Christiansen (PryMarke LLC, USA)and Ewa Lechman (Gdansk University of Technology, Poland)
Copyright: ©2016
DOI: 10.4018/978-1-4666-9989-2
ISBN13: 9781466699892
ISBN10: 1466699892
EISBN13: 9781466699908

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Description

Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions.

Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.



Author's/Editor's Biography

Bryan Christiansen (Ed.)
Bryan Christiansen is an Adjunct Business Professor at Southern New Hampshire University and a co-Founder of the management consultancy, Soluvex, LLC (New Mexico), in the USA. He is currently Editor-in-Chief of the IGI Global Book Series, Advances in Digital Crime, Forensics, and Cyber Terrorism as well as Advances in Psychology, Mental Health, and Behavioral Studies. Christiansen is fluent in Chinese, Japanese, and Spanish, and is currently learning Russian. He is presently in Costa Rica to conduct primary research for a Reference book on Latin America and the Caribbean, and to establish a manufacturing plant for clean energy products and semiconductors in the region. Christiansen will give a presentation in New York City in 2025 for his work on organizational sociology. He has presented at several universities in other countries including Oxford University in the United Kingdom (2016). Bryan Christiansen es un profesor adjunto de negocios en la Southern New Hampshire University y cofundador de la consultora de gestión Soluvex, LLC (Nuevo México), en Estados Unidos. Actualmente es editor en jefe de la serie de libros IGI Global, Avances en delitos digitales, ciencia forense y terrorismo cibernético, así como Avances en psicología, salud mental y estudios del comportamiento. Christiansen habla chino, japonés y español con fluidez y actualmente está aprendiendo ruso. Actualmente se encuentra en Costa Rica para realizar una investigación primaria para un libro de referencia sobre América Latina y el Caribe y para establecer una planta de fabricación de semiconductores y productos de energía limpia en la región. Christiansen dará una presentación en la ciudad de Nueva York en 2025 por su trabajo sobre sociología organizacional. Ha presentado en varias universidades de otros países incluida la Universidad de Oxford en el Reino Unido (2016).

Ewa Lechman (Ed.)
Ewa Lechman is an Assistant Professor of Economics at the Faculty of Management and Economics, Gdansk University of Technology. Her extensive research interests concentrate on economic development, ICT, and its role in reshaping social and economic systems and various aspects of poverty and economics in developing countries. She coordinates and participates in international research and educational projects and also works as an independent expert assisting with innovation assignments, including the evaluation of small and medium enterprise proposals, EU-financed programmes, and policy design regarding innovativeness, digitalization, education and social exclusion. She was the 2013 winner of an Emerald Literati Network Award for Excellence and is a member of the editorial boards of international journals on technology diffusion, the digital economy and economic development.

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