Economic Decision Making, Emotion, and Prefrontal Cortex

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Author(s): Salim Lahmiri (University of Quebec at Montreal, Canada & ESCA School of Management, Morocco)
Copyright: 2016
Pages: 10
Source title: Neuroeconomics and the Decision-Making Process
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke LLC, USA)and Ewa Lechman (Gdansk University of Technology, Poland)
DOI: 10.4018/978-1-4666-9989-2.ch007

Keywords: Business Science Reference / Human Aspects of Business / Human Behavior & Psychology / Social Sciences & Humanities

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Abstract

How diverse regions of the brain are coordinated to produce objective-directed decision is the essence of neuroeconomics. Indeed, the latter is a formal framework to describe the involvement of numerous brain regions including frontal, cingulate, parietal cortex, and striatum in economic and financial decision-making process. The purpose of this chapter is to explain the relationship between economic decision making and emotion on one hand, and the relationship between economic decision making and prefrontal cortex on the other hand.

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Economic Decision Making, Emotion, and Prefrontal Cortex

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