Description
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient.
The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.
Author's/Editor's Biography
Bryan Christiansen (Ed.)
Bryan Christiansen is an Adjunct Business Professor at Southern New Hampshire University and a co-Founder of the management consultancy, Soluvex, LLC (New Mexico), in the USA. He is currently Editor-in-Chief of the IGI Global Book Series, Advances in Digital Crime, Forensics, and Cyber Terrorism as well as Advances in Psychology, Mental Health, and Behavioral Studies. Christiansen is fluent in Chinese, Japanese, and Spanish, and is currently learning Russian. He is presently in Costa Rica to conduct primary research for a Reference book on Latin America and the Caribbean, and to establish a manufacturing plant for clean energy products and semiconductors in the region. Christiansen will give a presentation in New York City in 2025 for his work on organizational sociology. He has presented at several universities in other countries including Oxford University in the United Kingdom (2016).
Bryan Christiansen es un profesor adjunto de negocios en la Southern New Hampshire University y cofundador de la consultora de gestión Soluvex, LLC (Nuevo México), en Estados Unidos. Actualmente es editor en jefe de la serie de libros IGI Global, Avances en delitos digitales, ciencia forense y terrorismo cibernético, así como Avances en psicología, salud mental y estudios del comportamiento. Christiansen habla chino, japonés y español con fluidez y actualmente está aprendiendo ruso. Actualmente se encuentra en Costa Rica para realizar una investigación primaria para un libro de referencia sobre América Latina y el Caribe y para establecer una planta de fabricación de semiconductores y productos de energía limpia en la región. Christiansen dará una presentación en la ciudad de Nueva York en 2025 por su trabajo sobre sociología organizacional. Ha presentado en varias universidades de otros países incluida la Universidad de Oxford en el Reino Unido (2016).
Tihana Škrinjarić (Ed.)
Tihana Škrinjarić, PhD, is employed as an assistant professor at the Department of Mathematics at the Faculty of Economics and Business of the University of Zagreb. Her research areas are risk management, econometrics and financial economics, with special focus on regime switching methodology and portfolio management. She has published more than 80 publications in the abovementioned research areas; she has participated at dozen of international conferences on econometrics and operational research. Tihana has been a member of the Croatian Operational Research Society and the Croatian Statistical Association.