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Economic AI Literacy: A Source of Competitive Advantage

Economic AI Literacy: A Source of Competitive Advantage
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Author(s): Dirk Nicolas Wagner (Karlshochschule International University, Germany)
Copyright: 2021
Pages: 18
Source title: Handbook of Research on Applied AI for International Business and Marketing Applications
Source Author(s)/Editor(s): Bryan Christiansen (Global Training Group, Ltd, UK)and Tihana Škrinjarić (University of Zagreb, Croatia)
DOI: 10.4018/978-1-7998-5077-9.ch008

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Abstract

This chapter introduces the concept of economic AI literacy as a source of competitive advantage in a world where artificial intelligence (AI) complements and transforms business models. The purpose of economic AI literacy is to allow for enhanced strategic decision making in firms that either offer and/or use AI. Data and information goods, economics of networks, and economic agents in artificially intelligent firms are introduced as basic elements of economic AI literacy. To illustrate application, the case of TensorFlow and related cases are presented. The discussion highlights the strategic relevance of economic reasoning in the light of the expected effects of AI on business transformation.

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