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Power to the People: Social Media as a Catalyst for Political Participation in Nigeria
Abstract
This study examined the role of social media in activating civic engagement and political participation among Nigerian citizens by age. It used a substantial secondary data set from the Afrobarometer Index (N=45,823 from 34 African countries; N=1,600 respondents across Nigeria) to examine the relationship between getting news via social media, and how it predicted civic engagement and political participation. Consuming news on social media significantly predicted civic engagement with family and neighbors and increased political participation from contacting a government official to joining a political party to voting. Young Nigerians were the most likely to get news via social media but the least likely to vote.
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