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Tuhu: Changing China's Automotive Aftermarket
Author(s): Chenyu Wu (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2025
Pages: 16
EISBN13: 9798369396735
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Abstract
This case study explores the development and strategic growth of Tuhu Vehicle Co., Ltd., a leading player in China's automotive aftermarket, under the leadership of MIN Chen. It provides a comprehensive analysis of Chen's extensive background in software development, data management, and the automotive service sector, highlighting his pivotal role in transforming Tuhu from a tire-changing service to a diversified O2O one-stop automobile repair and maintenance company. The case delves into Tuhu's innovative approaches, including the implementation of standardized services, the creation of industry alliances, and the launch of an open product platform. It examines Tuhu's strategic expansion, its successful IPO on the Hong Kong Stock Exchange, and its forward-looking initiatives in the new energy vehicle market. By analyzing Tuhu's business model, supply chain revolutions, and market positioning, this case provides insights into the company's unique development path, operational resilience, and its impact on China's auto aftermarket industry.
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