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Destination Marketing and Sport: A Bibliometric Review
Author(s): Jiyoon An (Fayetteville State University, USA)
Copyright: 2025
Pages: 20
EISBN13: 9798337320755
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Abstract
Sport is crucial to understanding destination marketing due to local/international, one-off/continual, and vacation-centric natures. This chapter summarizes the scholarship of sport and destination marketing using the domain-specific bibliometric review. This method allows us to evaluate thematic evolution in addition to backward-looking and forward-looking impacts across the disciplines. The findings revealed that destination marketing is transitioning from professional-driven sports event tourism to amateur-driven active sport tourism and is open to service innovation with emerging technologies. This research synthesis helps practitioners and academics assess research progress and suggest future research directions that may facilitate the inclusion of emerging technologies to service innovation at the intersection of sport and destination marketing.
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