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AI in Strategic Talent Acquisition: Enhancing Diversity, Inclusion, and Employer Branding in the Digital Workforce
Author(s): Sarina Asif (School of Management and Commerce, K.R. Mangalam University, Gurugram, India), Anumeha Mathur (School of Management and Commerce, K.R. Mangalam University, Gurugram, India)and Nitish Kumar Minz (VIT Business School, Vellore Institute of Technology, Vellore, India)
Copyright: 2026
Pages: 30
EISBN13: 9798260008140
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Abstract
This chapter explores the transformative impact of Artificial Intelligence (AI) on strategic talent acquisition, with a focus on enhancing diversity, fostering inclusion, and strengthening employer branding in the digital workforce. It investigates how AI technologies such as machine learning, natural language processing, and predictive analytics are reshaping recruitment practices—from resume screening and candidate engagement to personalized branding and inclusive onboarding. Drawing on interdisciplinary research, the chapter highlights both the opportunities and ethical challenges of AI adoption, including algorithmic bias, data privacy, transparency, and accountability. It also examines AI's potential to support underrepresented groups through anonymized screening, neurodiverse assessments, and equitable candidate experience design. The chapter concludes by envisioning future trends, emphasizing the importance of ethical innovation, inclusive design, and human-AI collaboration in building resilient, diverse, and digitally fluent workforces.
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