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Women Entrepreneurship: A Journey Begins
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Author(s): Prachita A. Patil (Visvesvaraya National Institute of Technology Nagpur, India)and Yogesh M. Deshpande (Visvesvaraya National Institute of Technology Nagpur, India)
Copyright: 2019
Pages: 20
Source title:
Women Entrepreneurs and Strategic Decision Making in the Global Economy
Source Author(s)/Editor(s): Florica Tomos (University of South Wales, UK), Naresh Kumar (Universiti Malaysia Kelantan, Malaysia), Nick Clifton (Cardiff Metropolitan University, UK)and Denis Hyams-Ssekasi (University of Bolton, UK)
DOI: 10.4018/978-1-5225-7479-8.ch006
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Abstract
According to the National Sample Survey Organization (NSSO), not more than 14% of business establishments are run by female entrepreneurs in India, especially in rural areas. Entrepreneurship is not an easy step for women. It was traditionally considered as a man's bastion, but now with the due course of time, women are coming in the limelight to fulfil their aspiration as it is a fruitful opportunity where educated or illiterates can do wonders to achieve their dreams. Entrepreneurship is the state of mind which every woman has in her but has not been capitalized in India in a way it should have been. With the drastic change in modernization, people are more comfortable to accept the leading role of women in society, with some exceptions.
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