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Women Entrepreneurs in Nigeria: Where Is the Mass Media?

Women Entrepreneurs in Nigeria: Where Is the Mass Media?
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Author(s): Tolulope Kayode-Adedeji (Covenant University, Nigeria), Oyinkansola Ige (Lagos Business School, Nigeria) and Thelma Ekanem (Covenant University, Nigeria)
Copyright: 2019
Pages: 18
Source title: Gender and Diversity: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6912-1.ch072

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Abstract

For ages, the African culture has limited the activities of women and conditioned, to a large extent, the mentality of most African countries about the place and positioning of women in the society. The mass media have been used as a tool in this. Promoting the abilities and achievements of women in the society is one of the important roles of the media in reducing the rate of gender discrimination. These achievements are becoming noticeable in politics and entrepreneurship; thus, setting a standard for other women in the society to build on. This chapter will explore the role of the media in promoting the woman entrepreneur in Nigeria. The study employed the survey research method for data gathering. Findings showed that women have equal opportunity to grow their businesses. Data shows that this growth is slow as there are no significant differences between respondents who agree or disagree with the availability of enabling environment for women to grow their business as compared to their male counterpart. The study recommends that the mass media need to give more voice to their businesses and activities to pave way and encourage the younger women in the society.

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