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Why the Zebra's Stripes are Important: Protecting the Core Competences of the firm
Abstract
This article progresses the argument that the core competences of the company must be created, diffused, and distributed and protected, to effectively exploit the market. Companies compete on what they know best and in management theory organizations draw a repertoire of multiple resources and skills to effectively differentiate the business in vying for market leadership. The core competence or capability of the firm can be described as talent and a special ability that allows the enterprise to produce the goods demanded by customers exceptionally well. The core competences can also be referred to as explicit practices constituting measurable or observable knowledge, skills, abilities, and behaviors critical in meeting the needs of clients. The capability should be crafted in a manner that makes imitation by similar entities impossible.
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