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What Do We Know About Destination Branding?
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Author(s): Rafaela Camara Malerba (Federal Institute for Education, Science, and Technology of São Paulo, Brazil), Cristina I. Fernandes (University of Beira Interior, Portugal)and Pedro Veiga (Instituto Politécnico de Viseu, Portugal)
Copyright: 2020
Pages: 18
Source title:
Multilevel Approach to Competitiveness in the Global Tourism Industry
Source Author(s)/Editor(s): Sérgio Jesus Teixeira (Higher Institute of Administration and Languages, Portugal)and João Matos Ferreira (University of Beira Interior, Portugal)
DOI: 10.4018/978-1-7998-0365-2.ch013
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Abstract
Destination branding is a recent field of study related to tourism and marketing. Based on a categorized bibliometric analysis of 272 articles published in Thomson Reuters' journals since 2001, this chapter characterizes intellectual structure of the scientific publications about destination branding, identifies its authors' location in terms of institution and countries, and recognizes main research lines. It also provides co-citation networks of authors, journals, and their respective clusters. This analysis enhances knowledge on destination branding and supports new studies and researches in this field.
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