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Wellness Tourism: Conceptual Analysis and Trends
Abstract
Crisis, social discontent, and dissatisfaction among people lead to a greater interest in relaxing the soul, body, and mind as a refuge within tourism. Thus, there are changes and new trends in international health tourism's demand and supply conditions. Even before the deep crisis caused by the new coronavirus pandemic in 2020, people increasingly turned to health and wellness activities while traveling, especially using tourist activities to achieve health. Since consumption patterns are changing among travelers, such as the growing popularity of wellness tourism, new forms of tourism may stimulate future tourism activities, and the changes are expected to push businesses to reevaluate their service designs and distribution channels. When the recovery of the tourism sector is under discussion, it is worth questioning how wellness trends could help tourism and what the perspectives are for the future. Therefore, this chapter makes recommendations based on new tourists' demands and new processes and protocols for the operation of wellness tourism services.
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