Web Presence Hosting

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Author(s): Stephen Burgess (Victoria University, Australia), Carmine Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School and AIMTech Research Group, UK)
Copyright: 2009
Pages: 27
Source title: Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Source Author(s)/Editor(s): Stephen Burgess (Victoria University, Australia), Carmine Sellitto (Victoria University, Australia)and Stan Karanasios (Leeds University Business School, AIMTech Research Group, UK)
DOI: 10.4018/978-1-60566-224-4.ch006

Keywords: Business & Management / Business Science Reference / E-Business / Small & Medium Enterprises

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Abstract

In earlier chapters we discussed the need to link Web presence strategy with anticipated small business direction and motivations - where this strategy would invariably be reflected in the business’s Website activities. In this chapter we examine and elaborate on the diversity of options available to the small business operator when hosting their Web presence - hosting options that can impact on Websites features. Arguably, the appropriate use of Web hosting services have evolved to the point were they are an integral part of the Web presence experience for the small business operator.

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