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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Web-Based Surveys in China

Web-Based Surveys in China
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Author(s): Robert M. Davidson (City University of Hong Kong, Hong Kong), Carol S.P. Kim (Yahoo! Holding (HK) Ltd., Hong Kong), Maggie Y. Li (City University of Hong Kong, Hong Kong), Yuan Li (University of Southern California, USA)and Carol X.J. Ou (Polytechnic University of Hong Kong, Hong Kong)
Copyright: 2009
Pages: 21
Source title: Handbook of Research on Information Management and the Global Landscape
Source Author(s)/Editor(s): M. Gordon Hunter (University of Lethbridge, Canada)and Felix B. Tan (Auckland University of Technology, New Zealand)
DOI: 10.4018/978-1-60566-138-4.ch010

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Abstract

In the last few years, Web-based surveys have received increased attention given their potential to cut the costs and time associated with paper-based surveys. In this chapter, we consider the feasibility of using the Web as a data collection medium in China, with a current Internet population of 253 million. Following a review of the literature regarding the design, implementation and application of Web surveys, and the current state of data collection in developing countries in general and China in particular, we describe how we have developed and implemented two Web-based survey instruments in the Chinese context. The survey data, both qualitative and quantitative, is analysed and discussed with a view to drawing up instructive guidance for researchers interested to use the Web as a data collection tool in China, as well as developing countries more generally. The Web-based survey has great potential in these contexts, if sensitively designed and implemented. We consider the implications of this research and identify areas where future research is necessary.

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