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Ways to Promoting Rural, Cultural and Gastronomical Tourism in Mărginimea Sibiului

Ways to Promoting Rural, Cultural and Gastronomical Tourism in Mărginimea Sibiului
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Author(s): Virgil Nicula. (Faculty of Economic Sciences, “Lucian Blaga” University, Sibiu, Romania)and Simona Spânu (Faculty of Agricultural Sciences, Food Industry and Environmental Protection, “Lucian Blaga” University, Sibiu, Romania)
Copyright: 2020
Pages: 9
Source title: Destination Management and Marketing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2469-5.ch068

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Abstract

In 2009, the touristic potential of Mărginimea Sibiului is recognised both nationally and internationally for its unique ethnographic, cultural, architectural and historical heritage and it has also won the Golden Apple Award of World Federation of Travel Journalists and Writers. In 2015, this area with rich traditions won a price for promoting local gastronomy. Cheeses of Mărginimea Sibiului are an important part of this region's culinary and cultural tradition, and its diversity comes from specific production techniques. The Sheep Cheese Route provides an excellent opportunity for discovering the pastoral world of Mărginimea Sibiului, with its picturesque settlements and calm lifestyle. Due to continuous shepherding and transhumance, the 18 villages connected to the route have succeeded in keeping their strong local identity. Mărginimea Sibiului has always been known in Romania as the land of sheep, cheeses and meat delicacies. Its traditional products reflect the richness of the land but also the region's cultural diversity.

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