Visibility of the Airport Sector: Web 2.0 and Social Communication Networks

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Author(s): Arturo Haro de Rosario (University of Almería, Spain), Carmen Caba Pérez (University of Almería, Spain)and María del Mar Sánchez Cañadas (University of Almería, Spain)
Copyright: 2014
Pages: 16
Source title: Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Fernando Moreira (Portucalense University, Portugal)and João Varajão (Universidade de Trás-os-Montes e Alto Douro, Braga, Portugal)
DOI: 10.4018/978-1-4666-4373-4.ch024

Keywords: Business & Management / Business Information Systems / Business Science Reference / Enterprise Information Systems

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Abstract

The aim of this chapter is to analyse the use of social communication media and Web 2.0 tools at airports to determine whether these technologies are being used as a means of raising the airports’ visibility, enhancing their level of e-participation and improving corporate dialogue. In addition, the authors seek to determine which variables influence the use and development of these tools. The results obtained reveal a moderate use of Web 2.0 tools by airports, with the most noteworthy finding being their presence in social networks and the use of the latter as channels through which to increase e-participation.

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Visibility of the Airport Sector: Web 2.0 and Social Communication Networks

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