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Virtual World Avatar Branding

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Author(s): Thomas J. Mowbray (The Ohio State University, USA)
Copyright: 2014
Pages: 17
Source title: Cyber Behavior: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-5942-1.ch036

Keywords: Cyber Behavior / Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

Avatar branding is the process of creating a virtual personality, establishing a well-known virtual identity, and immersing oneself as an active participant in virtual society. In virtual worlds such as Second Life and the many Opensim worlds, avatar branding is an essential capability for many kinds of virtual world users, such as fine artists, musicians, poets, writers, deejays, athletes, actors, fashion designers, and other kinds of virtual celebrities. This chapter discusses the process of avatar branding and covers several examples of famous branded avatars.

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