Virtual Communities of Practice: Knowledge Retrieval, Contextualization and Establishment of Weak Trust in Multinational Corporations

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Author(s): Jens Gammelgaard (Copenhagen Business School, Denmark)
Copyright: 2010
Pages: 20
Source title: Ubiquitous Developments in Knowledge Management: Integrations and Trends
Source Author(s)/Editor(s): Murray E. Jennex (San Diego State University, USA)
DOI: 10.4018/978-1-60566-954-0.ch003

Keywords: Information Science Reference / Knowledge Management / Library & Information Science

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Abstract

This chapter investigates the phenomenon of virtual communities of practice, and proposes them to be efficient for individual’s knowledge retrieval, when they work in a geographically dispersed organization, such as a multinational corporation. The virtual community of practice is likely to reduce the contextual gaps that typically exist between senders and receivers of knowledge, as it includes the possibility of feedback loops in the information exchange process. However, the organization must provide a knowledge-sharing friendly culture, and an institutional protectionism, in order to establish the required level of trust, being the foundation for knowledge exchanges within the virtual community.

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Virtual Communities of Practice: Knowledge Retrieval, Contextualization and Establishment of Weak Trust in Multinational Corporations

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