Video Issues for Knowledge Management

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Author(s): Richard T. Herschel (Saint Joseph’s University, USA)and Ira Yermish (Saint Joseph’s University, USA)
Copyright: 2010
Pages: 14
Source title: Ubiquitous Developments in Knowledge Management: Integrations and Trends
Source Author(s)/Editor(s): Murray E. Jennex (San Diego State University, USA)
DOI: 10.4018/978-1-60566-954-0.ch024

Keywords: Information Science Reference / Knowledge Management / Library & Information Science

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Abstract

This chapter reviews the plethora of user-generated video activity and the issues it creates for knowledge management activities. The ability for individuals to create and post videos online has become prolific and it has now become a source of potential liability for employees and the firm. Video can be used convey rich narratives that can facilitate sensemaking and knowledge sharing and transfer, but their needs to be standards and controls for content development and distribution. When video content is developed, structure and culture are important factors that must be considered in storytelling activities to increase the opportunity for effective sensemaking and message retention and to ensure the accuracy, relevance, and legitimacy of video content. Evidence and arguments are presented that should motivate organizations and academics to review video generation activities both internal and external to the organization. Issues concerning video content delivery, liability, spam, and search engine capabilities are discussed. Opportunities for new research inquiries are identified.

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