UX and E-Commerce: Comparing the Best Practices in Europe, Asia, North America, South America, and Africa

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Author(s): Silvia Carter (To Web Or Not To Web, France)
Copyright: 2021
Pages: 37
Source title: Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, INSEEC U Research Center, Paris, France)
DOI: 10.4018/978-1-7998-3756-5.ch018

Keywords: Business Information Systems / Business Science Reference / Education / Higher Education

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Abstract

E-commerce is expected to see considerable growth in the next years anywhere all over the world. A trend that has been accelerated by the COVID-19. To succeed in this increasingly global and increasingly competitive landscape, e-commerce companies need to attract more and more traffic, the condition for getting clients. The questions “How important is UX for increasing the e-commerce sales?” and “Do geography and culture impact the UX performance?” are therefore essential. This chapter on the one hand analyzes the specific e-commerce UX elements and dimensions, and on the other hand compares strengths and weaknesses in Europe, Asia, Africa, North and South America to find UX international best practices. Keywords: Ecommerce, Online Sales, Cross-Border, International, Marketplaces, Geo-Cultural Adaptation, Ux Elements, Ux Dimensions, Worldwide, Global

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UX and E-Commerce: Comparing the Best Practices in Europe, Asia, North America, South America, and Africa

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