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Using the Analytic Hierarchy Process to Examine a Travel Destination for a Parent-Child Trip
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Author(s): Han-Chen Huang (Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan), Cheng-I Hou (Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan), I-Ying Chang (Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan), Su-Ling Wu (Department of Leisure Management, Yu Da University of Science and Technology, Miaoli, Taiwan)and Tsai-Li Chen (Department of Leisure Management, Yu Da University of Science and Technology, Miaoli, Taiwan)
Copyright: 2020
Pages: 18
Source title:
Destination Management and Marketing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-2469-5.ch017
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Abstract
This article aims to determine married women's decision criteria for choosing a travel destination for a parent-child trip and find the relative weights of these decision criteria. A literature review was conducted to construct a preliminary structure of decision criteria for choosing a travel destination. Furthermore, two rounds of Delphi questionnaire surveys involving seven experts in the tourism industry were conducted through email correspondence. A analytic hierarchy process questionnaire survey was carried out upon the structure of decision criteria for choosing a travel destination. This survey found that the 18 key decision criteria for choosing a travel destination for a parent-child trip could be categorized into the following four categories: psychological needs, recreational resources, human and cultural elements, and travel costs. Based on the research results, this article proposes implications on planning a parent-child trip and suggestions for future research as a reference for relevant authorities and future researchers.
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