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Using System Dynamics to Analyse the Cooperation and Reputation in the Electricity Industry
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Author(s): Lina Carvajal-Prieto (Universidad Piloto de Colombia, Colombia)and Milton M. Herrera (Universidad Militar Nueva Granada, Colombia)
Copyright: 2021
Pages: 20
Source title:
Handbook of Research on Modeling, Analysis, and Control of Complex Systems
Source Author(s)/Editor(s): Ahmad Taher Azar (Faculty of Computers and Artificial Intelligence, Benha University, Benha, Egypt & College of Computer and Information Sciences, Prince Sultan University, Riyadh, Saudi Arabia)and Nashwa Ahmad Kamal (Faculty of Engineering, Cairo University, Giza, Egypt)
DOI: 10.4018/978-1-7998-5788-4.ch007
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Abstract
When different stakeholders work together, they can implement a strategy to improve the performance of the electricity industry. This chapter shows how the cooperation and reputation influence on the electricity industry. A simulation model was developed to illustrate how related variables such as altruism, reputation, and strategic alliances contribute to promote the renewable energy industry. To do this, the chapter illustrates a case study for the electricity market in Colombia. The results show a novel perspective that contributes to marketers and engineers in the analysis of the relationship between cooperation and reputation in electricity firms.
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